"The Rolex Hyperion. An elegant new standard in quality excellence and discriminating handcraftsmanship. For the individual who is truly able to discriminate with regard to excellent quality standards of crafting things by hand. Fabricated of 100 percent 24-karat gold. No watch parts or anything. Just a great big chunk on your wrist. Truly a timeless statement. For the individual who is very secure. Who doesn't need to be reminded all the time that he is very successful. Much more successful than the people who laughed at him in high school. Because of his acne. People who are probably nowhere near as successful as he is now. Maybe he'll go to his 20th reunion, and they'll see his Rolex Hyperion. Hahahahahahahahaha."-- Dave Barry (In Search of Excellence)